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Dear Velvet Tarot Column

Dear Velvet 

December 2008

Thank you so much for this Tarot reading! :-)
 
What is the best advice the Tarot can give to me with regard to my work right now?

Thank you once again,
Reyne de Coupe
 

Dear Reyne de Coupe,

Things do not seem very productive right now under the Reversed Queen of Wands energy, and you may have to wait things out until after the holidays before your presence can be more fully seen and appreciated in your line of business.  Getting yourself out there and seen will be an important factor to help you with your business . . . but again, your efforts may seem futile until we get past this holiday craziness that seems to be great for some businesses . . . but unfortunately not so great for others.  Everyone is focusing on so many other things right now, and until after the holidays, things may seem rather slow for you.  That doesn't mean that you cannot start thinking about your plans and strategies right now, however, for the sooner you work on some new ideas and plans to get your message out to the right audiences, the better it can be for you.  And as you probably know, even once you launch something new or do something that can get yourself noticed by more people . . . it can still take some time after that before you see the results that you want.

Once we get past this "holiday crunch," you should review your advertising strategies, because it looks like something just isn't working as well as it should.  Something could use a change or an "overhaul" -- or even an addition to what you are doing to market your service!  Some creative new advertising that will appeal to those who can benefit and afford your service should be considered.  It's not always easy to find the right people who can use and benefit from your service, but you might also be sure to keep an eye on your competition, as you can gain inspirational ideas from how other people are doing things.  If you can go one step better or be more unique in what you do, this can be helpful.

Of course, I know that you are also probably on limited funding for advertising, so cost effective methods are best.  However, I can tell you that often times, those expensive advertising services are NOT the route to go, because you generally do not end up with better results than you will with the kinds of services that cost lost.  For website services, you'll also want to ensure that you are doing link exchanges with others as this will help you eventually gain a better position in the search engines where people look for specific things in their searches.  You can have the best website in the world, but unless people in your target market or audience are seeing that, it does little good.  In terms of doing link exchanges with other websites, you should look for services that would complement your own rather than focusing on those who offer the very same kind of service that you do.  Some businesses can effectively link with other businesses of the same nature, but that will not work as well for all types of business services.

Under Reversed Queen of Wands energy, communications can easily be lost or sent to the wrong parties.  Your words could also be misunderstood.  It's similar to Mercury Retrograde energy, even though we aren't in one of those right now -- but we will be starting one on January 11th, 2009 . . . so that's going to be a particularly important time to really watch that your communications go through as intended and that your words are clear and concise to avoid the potential for misunderstandings.

I know that you work with languages, so you should also ensure that both languages you work in can get the benefit of your services.  Make sure that if one person in one of the languages you work in can come to your site and fully understand what you are presenting -- which may mean that you would need to have a site built in both languages if you do not already have something like that going on.  With the Reversed Queen of Wands energy, I really feel that there is a way to communicate to a broader range of people than where you stand presently.  I think you have a valuable service that you offer and that it may really need to have a chance to be recognized by a lot more people who could benefit from that.  And this is why link exchanges for websites are also vitally important -- critical in fact -- because it gives you more exposure.  Although you also help to provide a link partner with exposure for their services, it works both ways to help each of you (and to help each of you also gain better rankings in the search engines).

Wishing you Success, Many Blessings, and Happy Holidays!

Velvet Angel